GPTZero / 2025
Creating Viral Content
to Promote Academic Integrity
Content Creation
Social Media Analytics
Role:
UGC Content Creator
Duration:
6 months -> ongoing
Tools:
TikTok
TikTok Studio
Capcut
Overview
As a UGC Content Creator at GPTZero, I was tasked with driving relatable awareness of AI plagiarism detection and their other AI study products. Through research-driven storytelling and viral content design, I helped the company reach 6M+ views, directly influenced product improvements to the Citation Check feature, and boosted investor engagement.
The Challenge
GPTZero faced two major hurdles:
Market Education: Many students and educators were unfamiliar with AI detection tools or skeptical of their value.
Product Engagement: GPTZero’s new study products lacked visibility despite their high demand.
We needed to create content that was engaging, credible, and empathetic to user pain points while driving awareness of product capabilities.
Design Thinking Process
Empathize
I began by talking directly with the CEO, engaging users through comments and DMs, and reviewing market research on AI in education.
Students: Frustrated with plagiarism checks, unsure how AI tools affect their work.
Educators: Want transparency and ethical practices in AI detection.
Define
The core problem:
Users needed clear, relatable content that explained AI detection in human terms, built trust, and showcased the real benefits of GPTZero’s tools.
Key opportunity: Use viral, human-centered storytelling to bridge the gap between technical features and user needs.
Ideate
I explored multiple content directions, prioritizing empathy, relatability, and interactivity:
Short-form videos following trends with a subliminal mention of GPTZero.
Narrative-driven posts showing real-world classroom scenarios.
Visual product explainers, displaying different features and their use cases
Prototype
I produced content iteratively, testing hooks, tone, and formats:
Viral “StudyTok” trends with relatable student humor.
Engaging in AI discourse with a positioning aligned with GPTZero’s mission.
Product showcases using voiceovers to explain each tool.
Each piece acted as a low-fidelity prototype, tested live with audiences for engagement and resonance.
Test
Testing happened in real-time through platform analytics and user feedback.
High authentic engagement with relatable, meme-style videos.
Increased curiosity and product awareness about lesser known features.
Direct user feedback suggested improvements that informed product tweaks.
Outcome
Generated 5.5M+ total views from a fresh account
Drove improvements to Citation Check by surfacing user feedback and behavior patterns.
Increased investor engagement, with content cited in conversations about product adoption.
Established a repeatable framework for human-centered content creation at GPTZero.
My original videos:
Implemented by other GPTZero creators:
Reflection
This experience showed me how design thinking applies beyond product interfaces — it can shape how people understand and trust technology through content. By blending UX research with marketing storytelling, I learned to:
Translate complex tech into human-centered narratives.
Use iteration and analytics as a feedback loop for content design.
Connect business goals (investors) with user needs (students/educators).
Ultimately, this project reinforced my passion for designing at the intersection of UX, marketing, and storytelling.
