Creating viral content to promote
academic integrity
As a UGC Content Creator, I drove awareness of AI plagiarism detection through research-driven storytelling and viral content design — reaching 9M+ total views on a fresh account.
TOOLS
Tiktok | Tiktok Studio | Capcut
DURATION
1.5 years | Ongoing
ROLE
UGC Content Creator
COMPANY
GPTZero (by Superhuman)
01. CONTEXT
Making AI detection relatable
GPTZero faced two major hurdles stopping them from reaching the audience who would value their tools.
📚
Market Awareness
Many students and educators were unfamiliar with AI detection tools, or skeptical of their value.
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Product visibility
GPTZero's new study features lacked visibility despite high demand, limiting adoption and investor confidence.
02. RESEARCH
Listening at the source
I began by talking directly with the CEO, engaging users through comments and DMs, and reviewing market research on AI in education. I learned that two main demographics had their own distinct problems:
👩🎓
Students
Frustrated with plagiarism checks, unsure how AI tools affect their work and academic standing.
👩🏫
Educators
Want transparency and ethical practices in AI detection, but nervous about false positives affecting students.
The core problem: Users need clear, relatable content that explains AI detection in human terms, builds trust, and showcases the real benefits of GPTZero's tools.
03. IDEATION
Exploring content directions
I mapped multiple content directions, prioritising engagement, relatability, and intentionality.
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Study tips and
viral trends
Product explainers
Discourse and
hot takes
Real classroom scenarios
04. PROTOTYPING
Testing hooks, tone, and format
I produced content iteratively, testing across three formats before scaling what worked.
StudyTok Trends
Relatable study content with GPTZero positioning woven in naturally.
🎙️
AI Discourse
Engaging in conversations about AI ethics and academia to build credibility.
🖥️
Product Demos
Visual explainers using voiceovers to make the product tangible and easy to understand.
05. TESTING
Real-time feedback from real audiences
Testing happened live on TikTok, using analytics and user comments as a feedback loop to continuously refine content.
✅
What worked
Product demos with a topical hook
Short, low context videos with a controversial take
High-authenticity, relatable videos using trending sounds
🔁
What I iterated
Hook length and tone
Intro pacing based on drop-off data
Product mentions moved later after testing showed front-loading hurt retention
06. OUTCOMES
The impact
9M+
total views from a fresh account
📝
drove improvements to Citation Check and other GPTZero features
💹
content cited in investor conversations about product adoption
Thanks for reading!
Now you know about me, I’d love to learn about you!
Feel free to reach out through my socials below :)
Seeking Summer 2027 internships!