Creative Industries Network UBC / 2024-2025
Increasing Brand Recognition
Graphic Design
Brand Design
Content Creation
Role:
President
(prev. Graphic Designer)
Duration:
8 months ->
ongoing
Tools:
Figma
Adobe After Effects
Canva
Overview
Creative Industries Network (CIN) at UBC creates a unique space for students to explore creative passions and career paths in industries like film, fashion, music, and design. Through industry nights, community showcases, and interactive workshops, CIN fosters a welcoming environment where students can learn, network, and be inspired.
The CIN 2024-2025 Team at an Industry Night with Dennis Pang!
I am not in the picture because I was taking it :’)
The Challenge
When I joined CIN in 2024 as a Graphic Designer, I immediately noticed a disconnect: despite CIN’s popular mission and engaging programming, the club lacked visibility and brand recognition on campus.
Inconsistent colors, typography, and style on their Instagram profile
Basic, unengaging posts for event promotion
A lack of context to inform new viewers
CIN’S 2023 Instagram Feed - Posts (left), Reels (right)
My Role
Graphic Designer
Spearheaded rebranding initiative
Created visual assets
Designed campaigns
Voted in as President!
President
Scaling strategy
Securing funding
Facilitating events
Mentoring executive team
The Process
Establishing a Consistent Brand Identity
I created a brand guide that introduced consistent colors, typography, and visual tone to reflect CIN’s creative, youthful, and professional personality.
Click to navigate!
Increasing On-Campus Visibility
To extend the brand beyond digital platforms, I designed sticker packs that students could put on laptops and water bottles, turning them into organic brand ambassadors.
Designing Engaging Digital Content
Produced trendy Instagram reels and event teasers.
Created a motion graphics introduction reel that summarized CIN’s mission in an accessible format.
Revamped email marketing into a scannable, branded format.
cin.ubc
Follow
Don’t be in DENIAL about joining CIN! ...
DENIAL IS A RIVER - Doechii
55
users
100
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Scaling Events & Community
Now as President, I manage all planning and facilitation of our industry networking events with professionals from companies such as The Ordinary, Stüssy, and Vancouver Film Studios.
By pairing strategic marketing with thoughtful UX-focused event design, we increased both in person attendance and digital engagement by over 200%!
Event attendees with Pete Mitchell, President of Vancouver Film Studios, and Samantha Montgomery, Impact and Marketing Coordinator.
Reflection
Through this experience, I learned how to merge design with marketing strategy to grow a brand and community:
Consistency in branding drives recognition and recall.
Small physical touchpoints (like stickers) can have a big impact on organic reach.
Scaling from a designer to a leadership role taught me the importance of stakeholder management, persuasion, and team collaboration.
This project gave me hands-on experience in rebranding, campaign design, and event marketing, skills I now apply in both business and UX contexts.
Before
After