Designing memorable brand and event experiences
Revamping a creative student community to increase digital and in-person engagement by 200% through branding, event design, and leadership strategy.
TOOLS
Figma | Adobe Creative Suite | Canva
DURATION
2 years | 2024-26
ROLE
Graphic designer → President
ORGANIZATION
Creative Industries Network UBC
01. CONTEXT
A creative club with an inconsistent identity
Creative Industries Network (CIN) at UBC connects students with opportunities in film, fashion, music, and more through industry events and workshops. Despite its engaging programming, the club struggled to establish a recognizable presence on campus.
🎨
No brand consistency
Inconsistent colours, typography, and style on their Instagram profile made CIN look unpolished and hard to recognise.
📝
No content strategy
Basic, uninspiring posts for event promotion left events underattended and failed to inform new viewers what CIN was, who it was for, or why they should care.
CIN 2023 Instagram page
02. MY ROLE
From designer to president
Over the course of a year, I grew from executing the visual work to leading the entire organisation — taking on increasing responsibility at every stage.
May 2024
May 2025
2025/2026
Graphic designer
Spearheaded rebranding initiative
Designed visual assets
Led social media campaigns
Voted in as Co-President!
Co-President
Scaling event strategy
Securing funding
Mentoring executive team
03. BRAND IDENTITY
Establishing a consistent brand identity
I created a brand guide that introduced consistent colours, typography, and visual tone to make CIN feel distinctive, youthful, and professionally polished.
Clarity
Use simple and consistent language that avoids jargon to support fast comprehension.
Motivation
Help the user feel empowered as an active contributor to change and highlight clear next steps.
Brand fit
Reinforce MiWay’s identity through a clear voice that's civic, forward-thinking, and people-focused.
04. CAMPUS VISIBILITY
Taking CIN beyond the feed
To extend the brand beyond digital platforms, I designed sticker packs that students could put on laptops and water bottles, turning them into in-person brand ambassadors.
06. SCALING COMMUNITY
Managing events at scale
As President, I managed planning and facilitation of industry networking events with professionals from companies such as The Ordinary, Vancouver Fashion Week, and other creative industry leaders.
🗓️
Event design
Pairing thoughtful UX with event design — from registration flows to on-the-night experience — to increase both in-person attendance and digital engagement.
🤝
Stakeholder management
Coordinating across sponsors, speakers, exec team, and university administration — translating vision into action at every level.
07. OUTCOMES
The impact
Through this experience, I learned how to merge design with marketing strategy to grow a brand and community.
>200%
increase in both in-person & digital engagement
0 → 1
complete brand identity system built from scratch
💡
Nominated and voted in as President for recogniction of design & leadership impact
Thanks for reading!
Now you know about me, I’d love to learn about you!
Feel free to reach out through my socials below :)
Seeking Summer 2027 internships!